Inspirational talks and career orientation
Career, craft, competition, professional identity and industry realities.
- Talk or participative conversation
- Student questions
- Real cases and lessons learned
Training & Speaking
Training that builds judgement, not just recipes.
In-person, online and hybrid programmes that develop knowledge, standards, communication and performance across hospitality.
Value proposition
Technique, hospitality and business in one training experience.
Effective training should not end when the session finishes. It should leave clear concepts, practical tools and a stronger ability to make decisions.
Every programme is adapted to the participants’ level, the organisation, the operating context and the outcome that needs to be achieved.
Hospitality schools and colleges
Training experiences that connect the classroom with the industry.
Standalone or combined formats, adapted to the students’ level, the curriculum and the outcome the school wants to achieve.
Introduction to cocktails and hospitality
Bar foundations, tools, workflow, balance, service and product culture.
- Demonstration and practical work
- Adaptable to age and school policies
- Coordinated materials and objectives
Technical and creative masterclass
Sensory analysis, spirit categories, technique, creativity, presentation and the guest.
- Practical exercises
- Creative process and presentation
- Professional feedback
Bespoke academic modules
Learning pathways covering product, technique, business, communication, service and professional development.
- Objectives for each session
- Progression and exercises
- Assessment or final review
Programmes for teams, brands and distributors
Team Excellence Programme
For hotels, hospitality groups, cocktail bars and operators that need to improve consistency and develop their teams.
Formats
4, 6 or 8 weeks · quarterly cycle · bespoke annual programme.
Possible structure- Initial assessment
- Intensive in-person workshop
- Hospitality and standards
- Communication and selling
- Operational leadership
- Online follow-up
- Evaluation and improvement
- Reinforcement session
Brand & Distributor Academy
Recurring programmes that turn product knowledge into better explanation, demonstration, selling and activation.
Formats
One-off session · quarterly cycle · annual calendar · train-the-trainer.
Possible content- Product culture
- Storytelling
- Mixability
- Sales argumentation
- Horeca communication
- Point-of-sale activation
- Train-the-trainer
- Updates and follow-up
Complementary formats
Signature Masterclass
60–90 minutes. Cocktail culture, hospitality, communication, career development and business.
Technical Cocktail Lab
Half-day or full-day. Technique, balance, mise en place, standards, cost control and recipe development.
Conferences & Speaking
Talks, keynotes, panels, interviews and participative sessions built from real experience.
Español · Català · English
Can be personally delivered in any of these three languages.
Delivery modes
In person, online or hybrid.
In person
Masterclasses, labs, team training, conferences, speaking and practical experiences.
Live online
Product, service culture, communication, commercial training, mentoring and follow-up.
Hybrid
Remote assessment, in-person delivery, online follow-up, evaluation and reinforcement.
Process
A proposal built around your context.
Context
Audience, challenge and desired outcome.
Proposal
Format, content, duration, schedule and technical requirements.
Preparation
Materials, examples, exercises and coordination.
Delivery and follow-up
Delivery, evaluation, recommendations and continuity.
Training enquiries
Let’s design training that responds to your context.
Share the organisation, participant profile, delivery mode, approximate dates and main objective.