Team Excellence Programme
Modular, recurring development in hospitality, consistency, standards, communication, consultative selling and operational leadership.
Luis Bustamante Experience
Hospitality as culture, strategy and business.
Training, consulting and brand experiences for professionals, teams and organisations looking to improve service, proposition and results.
People, brands and hospitality. With purpose.
15+ yearsHands-on hospitality experience
3 titlesGin · Rum · Vodka
2019–2026Jack Daniel’s · Brown-Forman
ES · CA · ENDelivery languages
Training & Speaking
Training that builds judgement, not just recipes.
In-person, online and hybrid programmes for schools, hotels, hospitality groups, brands, distributors and industry organisations.
Technique, hospitality, communication, leadership and business perspective. Every engagement is designed around the audience, the context and the outcome the organisation needs to achieve.
Brand & Distributor Academy
Product knowledge, storytelling, mixability, sales argumentation, activation, the horeca channel and train-the-trainer development.
Signature Masterclass
High-impact sessions connecting craft, culture, hospitality, career development and business.
Technical Cocktail Lab · Speaking
Practical training, conferences, keynotes and participative sessions tailored to the objective.
Training for hospitality schools
From the classroom to the industry: craft, judgement and professional perspective.
Talks, introductory classes, masterclasses and academic modules designed to bring the realities of cocktails and hospitality into the classroom.
Inspirational talks and career orientation
Career, craft, competition, professional identity and industry realities, with time for student questions.
Introduction to cocktails and hospitality
Foundations, tools, workflow, balance, service and product culture. Adaptable to students’ age and school policies.
Technical and creative masterclass
Sensory analysis, spirits, technique, creativity, presentation and connection with the guest.
Bespoke academic modules
Learning pathways covering product, technique, business, communication, service and professional development.
Also for
Programmes for organisations seeking to strengthen their proposition.
Hotels and groups
Standards, consistency, service, leadership, selling and team follow-up.
Brands and distributors
Product, storytelling, commercial training, activation and channel development.
Trade fairs and associations
Talks, panels, demonstrations and content for professional audiences.
Services
Bar craft. Brand perspective. Business judgement.
Cocktail & Bar Consulting
Bar concepts, beverage propositions, menus, openings, operations, standards, cost control, profitability and team development.
Brand Experience
Activations, events, guest bartending, product storytelling and experiences for professional or consumer audiences.
Horeca Growth
Market development, account openings, partnerships, commercial support and connections between brands, distributors and hospitality operators.
Luis Bustamante
From behind the bar to strategy.
My career has been built from within hospitality: bar craft, service, openings, team leadership, international competition, professional training and national brand representation.
Today I bring that experience together through an independent practice that trains professionals, develops teams, supports projects and creates useful connections between people, brands and business.
I do not work from isolated theory. I work from experience, delivery and professional judgement.
Track record
More than fifteen years building craft, teams, brands and experiences.
Professional beginnings and service culture
Learning the craft at Torre Rosa and developing a clear view of hospitality.
Bar and team leadership
Metric, Solange, Harbour Club and Negro/Rojo by Grupo Tragaluz, among other projects.
Three national titles
Wins in competitions centred on gin, rum and vodka: Most Imaginative Bartender, Havana Club Grand Prix and Elit Art of Martini, followed by international finals.
National Brand Ambassador · Brown-Forman
Jack Daniel’s representation, training, activation and relationship development across the horeca channel.
Luis Bustamante Experience
Training, consulting, brand experience and business development through an independent practice.
Marrakiss · 2015
Most Imaginative Bartender Spain
National winner with Marrakiss. World finalist.
A drink that reflects a way of working: concept, technique and storytelling in service of an experience.
Press and professional activity
Training, speaking and a public presence in the industry.
“Alma de rockero” — interview in Bar Business.
Training and speaking experience across hospitality schools, professional events and international workshops.
How I work
From challenge to practical improvement.
Assessment
Understand the business, the team, the audience, the operation and the real opportunity.
Design
Define objectives, content, format, standards, schedule and plan.
Delivery
Work on site or live with teams and project leaders.
Continuity
Leave behind judgement, tools, processes, follow-up and the ability to improve.
Straight answers
Frequently asked questions
What is Luis Bustamante Experience?
Luis Bustamante Experience is a professional platform specialising in hospitality, training, brand experience and project development. It combines strategic vision with hands-on operational experience to help brands, teams and businesses turn ideas into proposals that can be delivered and make an impact.
What kinds of training and sessions do you offer?
From masterclasses and technical training to team programmes, academies for brands and distributors, mentoring and speaking sessions. The format and content are adapted to the audience, objectives and level of each project.
Can training be delivered in person or online?
Yes. Projects can be delivered in person, online or in a hybrid format, depending on the objectives, participants and the organisation’s needs.
Which languages can you work in?
Spanish, Catalan and English. The language is agreed according to the audience and context of the project.
Do you only work with bars and restaurants?
Hospitality and horeca are LBE’s principal areas of specialisation, but LBE also works with brands, distributors, agencies, sales teams and organisations that need training, brand experiences, activations or applied channel expertise.
Do you offer fixed programmes or develop bespoke projects?
Both are possible. Some formats begin with an established structure, while others require a specific design. The aim is not to apply a standard solution, but to understand first what the project needs to achieve and build from there.
Can you also be involved in delivering a project?
Yes. Depending on the brief, LBE can contribute from concept and strategy through to coordination, activation, team training or implementation.
How is a quotation prepared?
First, we need to understand the project’s objective, scope, format and real requirements. From there, we define a tailored proposal and quotation, avoiding unnecessary packages or solutions that add no value.
Do you work outside Barcelona?
Yes. Luis Bustamante Experience works throughout Spain. Travel and production requirements are assessed for each project. Training and collaborations can also be delivered online or in a hybrid format when more appropriate.
How do we get started?
With a brief conversation. Tell me what you want to achieve, the context and the project’s current stage. From there, we can determine whether LBE can add value and what the next step should be.
Does your project not fit neatly within these questions?
Every project starts from a different context. Tell me what you need, and we’ll identify the right approach.
Contact
Let’s discuss what you need to achieve.
Tell me who the audience is, what challenge exists and what outcome you want to work towards. We will design the right intervention.