Team Excellence Programme
Modular, recurring development in hospitality, consistency, standards, communication, consultative selling and operational leadership.
Luis Bustamante Experience
Hospitality as culture, strategy and business.
Training, consulting and brand experiences for professionals, teams and organisations looking to improve service, proposition and results.
People, brands and hospitality. With purpose.
15+ yearsHands-on hospitality experience
3 titlesGin · Rum · Vodka
2019–2026Jack Daniel’s · Brown-Forman
ES · CA · ENDelivery languages
Training & Speaking
Training that builds judgement, not just recipes.
In-person, online and hybrid programmes for schools, hotels, hospitality groups, brands, distributors and industry organisations.
Technique, hospitality, communication, leadership and business perspective. Every engagement is designed around the audience, the context and the outcome the organisation needs to achieve.
Brand & Distributor Academy
Product knowledge, storytelling, mixability, sales argumentation, activation, the horeca channel and train-the-trainer development.
Signature Masterclass
High-impact sessions connecting craft, culture, hospitality, career development and business.
Technical Cocktail Lab · Speaking
Practical training, conferences, keynotes and participative sessions tailored to the objective.
Training for hospitality schools
From the classroom to the industry: craft, judgement and professional perspective.
Talks, introductory classes, masterclasses and academic modules designed to bring the realities of cocktails and hospitality into the classroom.
Inspirational talks and career orientation
Career, craft, competition, professional identity and industry realities, with time for student questions.
Introduction to cocktails and hospitality
Foundations, tools, workflow, balance, service and product culture. Adaptable to students’ age and school policies.
Technical and creative masterclass
Sensory analysis, spirits, technique, creativity, presentation and connection with the guest.
Bespoke academic modules
Learning pathways covering product, technique, business, communication, service and professional development.
Also for
Programmes for organisations seeking to strengthen their proposition.
Hotels and groups
Standards, consistency, service, leadership, selling and team follow-up.
Brands and distributors
Product, storytelling, commercial training, activation and channel development.
Trade fairs and associations
Talks, panels, demonstrations and content for professional audiences.
Services
Bar craft. Brand perspective. Business judgement.
Cocktail & Bar Consulting
Bar concepts, beverage propositions, menus, openings, operations, standards, cost control, profitability and team development.
Brand Experience
Activations, events, guest bartending, product storytelling and experiences for professional or consumer audiences.
Horeca Growth
Market development, account openings, partnerships, commercial support and connections between brands, distributors and hospitality operators.
Luis Bustamante
From behind the bar to strategy.
My career has been built from within hospitality: bar craft, service, openings, team leadership, international competition, professional training and national brand representation.
Today I bring that experience together through an independent practice that trains professionals, develops teams, supports projects and creates useful connections between people, brands and business.
I do not work from isolated theory. I work from experience, delivery and professional judgement.
Track record
More than fifteen years building craft, teams, brands and experiences.
Professional beginnings and service culture
Learning the craft at Torre Rosa and developing a clear view of hospitality.
Bar and team leadership
Metric, Solange, Harbour Club and Negro/Rojo by Grupo Tragaluz, among other projects.
Three national titles
Wins in competitions centred on gin, rum and vodka: Most Imaginative Bartender, Havana Club Grand Prix and Elit Art of Martini, followed by international finals.
National Brand Ambassador · Brown-Forman
Jack Daniel’s representation, training, activation and relationship development across the horeca channel.
Luis Bustamante Experience
Training, consulting, brand experience and business development through an independent practice.
Marrakiss · 2015
Most Imaginative Bartender Spain
National winner with Marrakiss. World finalist.
A drink that reflects a way of working: concept, technique and storytelling in service of an experience.
Press and professional activity
Training, speaking and a public presence in the industry.
“Alma de rockero” — interview in Bar Business.
Training and speaking experience across hospitality schools, professional events and international workshops.
How I work
From challenge to practical improvement.
Assessment
Understand the business, the team, the audience, the operation and the real opportunity.
Design
Define objectives, content, format, standards, schedule and plan.
Delivery
Work on site or live with teams and project leaders.
Continuity
Leave behind judgement, tools, processes, follow-up and the ability to improve.
Contact
Let’s discuss what you need to achieve.
Tell me who the audience is, what challenge exists and what outcome you want to work towards. We will design the right intervention.